Date of Award


Degree Type

Honors Paper

First Advisor

James M. Irby, IV


The purpose of this research paper is to analyze fully the intend ed consequences of the advertising ban removal and then compare those with some actual results. . Primary reliance for the historical background information was placed upon theoretical research, recent pronouncements and legislation, and general information and interpretations from the accountant's professional societies . A questionnaire mailed to a random sample of accounting practitioners and firms registered with the American Institute of Certified Public Accountants was incorporated into the research in order to examine actual results of the ban removal.

The author acknowledges the invaluable assistance of Dr. E. T. Noone, Jr., Associate Professor of Mathematics at Longwood College, for his guidance on the questionnaire design and statistical analysis .



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