Date of Award
4-27-1981
Degree Type
Honors Paper
First Advisor
James M. Irby, IV
Abstract
The purpose of this research paper is to analyze fully the intend ed consequences of the advertising ban removal and then compare those with some actual results. . Primary reliance for the historical background information was placed upon theoretical research, recent pronouncements and legislation, and general information and interpretations from the accountant's professional societies . A questionnaire mailed to a random sample of accounting practitioners and firms registered with the American Institute of Certified Public Accountants was incorporated into the research in order to examine actual results of the ban removal.
The author acknowledges the invaluable assistance of Dr. E. T. Noone, Jr., Associate Professor of Mathematics at Longwood College, for his guidance on the questionnaire design and statistical analysis .
Recommended Citation
Hannan, Kimberly Virginia, "ADVERTISING AND THE CERTIFIED PUBLIC ACCOUNTANT" (1981). Theses & Honors Papers. 367.
https://digitalcommons.longwood.edu/etd/367
