Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)

Document Type

Article

Publication Date

7-16-2021

Abstract

Galak and Kahn (2021), in their recent contribution on the organizational climate in Marketing academia, highlight important transgressions perceived by women and under-represented minorities. By focusing on gender, this article complements, and supports, the findings of Galak and Kahn (2021). Three analyses examine key points throughout Marketing scholars’ careers including perceptions prior to the job market, objective career outcomes across all scholars, and promotion decisions among quantitative scholars. Our findings suggest that beyond perception, women may experience reduced job mobility (across all sub-areas) and a lower chance to tenure (in the quantitative sub-area) despite having a comparable research record to men. Suggestions to improve organizational climate are discussed.

Original Citation

Pew, E., Zamudio, C., Meng, H. (2021). Beyond perception: The role of gender across marketing scholar's careers, in reply to Galak and Kahn (2021). Marketing Letters. https://www.springer.com/journal/11002/

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