Consumer Acceptance of Biometric Credit Cards as an Identify Proofing Mechanism

Laura Poe

Document Type

Article

Publication Date

10-2024

Abstract

Biometric credit cards have entered the marketplace as an enhancement to the chip card technology for authenticating consumers when making a purchase at a credit card terminal. Consumers using a physical credit card have the capability to provide authentication using a pre-registered fingerprint stored on the card that is compared with the fingerprint used at the time of purchase. The success of the biometric advancement will be impacted by marketplace user acceptance. Cyber vulnerabilities on biometrics through similarity-based attacks and other methods are explored in relation to the impact on consumers’ data privacy. After making purchases with a test product of a biometric credit card, consumer attitudes and reactions were measured using a survey instrument to determine the acceptance of biometric credit cards in the marketplace. The results of the research indicated that overall, consumers find the biometric credit card to add to the financial security of physical credit card transactions and are not a privacy concern. This research provides a quantitative analysis of user attitudes towards fraud, reaction to biometric credit cards, and predictive analysis of consumer acceptance of biometric cards for identity proofing.

DOI

https://doi.org/10.62273/JUPA7528

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