Subconscious influences on perceived cleanliness in hospitality settings
Document Type
Article
Publication Date
4-2021
Abstract
Due to the COVID-19 pandemic, now and for years to come, guests at hospitality venues will have heightened awareness with regard to formulating their perceptions of cleanliness. While perceived cleanliness has received attention in our existing body of literature, this conceptual paper integrates potential subconscious influencers on cleanliness perceptions into our understanding. Specifically, findings contained in various streams of research suggest that a number of factors can have subconscious influences on individuals’ perceptions of cleanliness in service environments. Such factors include the degree of lighting, the presence of plants / greenery, the shininess of surfaces, the use of ambient scents, the use of white bedding, and the presence of cleaning staff. Evidently, the sooner hospitality venues (particularly airlines, lodging operations, restaurants, and cruise ships) are perceived as clean and safe, the faster they will recover from the pandemic. As such, this paper is rich with both practical and research implications.
DOI
https://doi.org/10.1016/j.ijhm.2020.102761
Recommended Citation
Magnini, V. P., Zehrer, A. (2021). Subconscious influences on perceived cleanliness in hospitality settings. International Journal of Hospitality Management, 94, 102761. http://dx.doi.org/10.1016/j.ijhm.2020.102761
Original Citation
Magnini, V. P., Zehrer, A. (2021). Subconscious influences on perceived cleanliness in hospitality settings. International Journal of Hospitality Management, 94, 102761. http://dx.doi.org/10.1016/j.ijhm.2020.102761
