The influence of collectivism in restaurant selection: A sentence completion experiment
Document Type
Article
Publication Date
3-2010
Abstract
In a between-subjects experimental design, Korean-Americans and U.S. born non-Koreans were asked to watch a virtual tour of a restaurant and then complete the following sentence: “This restaurant is a good place to go when….” Findings indicate that the Korean-Americans were much more likely to finish the sentence with a collective phrase than the non-Koreans. Moreover, those Korean-Americans utilizing an integration pattern of acculturation were more prone to demonstrate a collective mindset in the sentence completion task than those employing an assimilation pattern of acculturation.
DOI
https://doi.org/10.1016/j.ijhm.2009.04.006
Recommended Citation
Magnini, V. P. (2010). The influence of collectivism in restaurant selection: A sentence completion experiment. International Journal of Hospitality Management, 29(1), 191-193. http://dx.doi.org/10.1016/j.ijhm.2009.04.006
Original Citation
Magnini, V. P. (2010). The influence of collectivism in restaurant selection: A sentence completion experiment. International Journal of Hospitality Management, 29(1), 191-193. http://dx.doi.org/10.1016/j.ijhm.2009.04.006
