The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm
Document Type
Article
Publication Date
2-2011
Abstract
Today millions of consumers connect with one another on travel blogs as both contributors and users. Contributors share detailed narratives of their recent experience with specific hotels/resorts leading to recommendations, while users acquire information from them to base their purchase decisions on. Hotel managers carefully monitor what previous guests say in the evaluations assuming that negative evaluations will deter future customers. Framed in the expectancy-disconfirmation paradigm, this study focused on clarifying the impact consumers who post on travel blogs have on blog users by analyzing user reactions to 134 travel matched blog recommendations. Findings demonstrate that as expected a higher percentage of blog users find multiple evaluations that are congruent with one another (both negative and positive) helpful, and that negative postings were not necessarily bad if followed by a positive counter reaction. Furthermore, the paper addresses the issue of deception attempting to determine if it exists and what effect it has on the web 2.0 medium. Implications for managers and researchers are discussed.
DOI
https://doi.org/10.1016/j.tourman.2010.06.013
Recommended Citation
Zehrer, A., Crotts, J. C., Magnini, V. P. (2011). The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm. Tourism Management, 32(1), 106-113. http://dx.doi.org/10.1016/j.tourman.2010.06.013
Original Citation
Zehrer, A., Crotts, J. C., Magnini, V. P. (2011). The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm. Tourism Management, 32(1), 106-113. http://dx.doi.org/10.1016/j.tourman.2010.06.013
