The customer delight construct: Is Surprise Essential?

Authors

Vincent P. Magnini
John C. Crotts

Document Type

Article

Publication Date

4-2011

DOI

https://doi.org/10.1016/j.annals.2010.03.004

Recommended Citation

Crotts, J. C., Magnini, V. P. (2011). The customer delight construct. Annals of Tourism Research, 38(2), 719-722. http://dx.doi.org/10.1016/j.annals.2010.03.004

Original Citation

Crotts, J. C., Magnini, V. P. (2011). The customer delight construct. Annals of Tourism Research, 38(2), 719-722. http://dx.doi.org/10.1016/j.annals.2010.03.004