Social media picture posting and souvenir purchasing behavior: Some initial findings
Document Type
Article
Publication Date
8-2013
Abstract
Almost one-half of pleasure travelers post travel pictures on social networking sites (Lo, McKercher, Lo, Cheung, & Law, 2011). Hence, this research explores whether travelers who post pictures on a social media site(s) of their trip otherwise known as ‘trip picture posters’ (TPPs) have different souvenir purchasing behaviors than those who do not engage in trip picture posting (non-TPPs). Findings indicate that TPPs are more apt to use souvenirs as gifts and souvenirs as evidence than non-TPPs. Further TPPs are more prone to purchase local and regional specialty items than non-TPPs. From a theory-building perspective, this study is one of the initial attempts to cross-pollinate the research streams of souvenir purchase behavior and social media usage. From a practical lens, these findings suggest that TPPs should be targeted with specific souvenir promotions.
DOI
https://doi.org/10.1016/j.tourman.2012.11.020
Recommended Citation
Bynum Boley, B., Magnini, V. P., Tuten, T. L. (2013). Social media picture posting and souvenir purchasing behavior: Some initial findings. Tourism Management, 37, 27-30. http://dx.doi.org/10.1016/j.tourman.2012.11.020
Original Citation
Bynum Boley, B., Magnini, V. P., Tuten, T. L. (2013). Social media picture posting and souvenir purchasing behavior: Some initial findings. Tourism Management, 37, 27-30. http://dx.doi.org/10.1016/j.tourman.2012.11.020
