Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet
Document Type
Article
Publication Date
9-5-2014
Abstract
Sustaining business success hinges upon a firm׳s ability to understand and capitalize on consumer behavior trends. Synthesizing information from a variety of sources, this paper discusses the nature of use of the Internet by American travelers. In general, the adoption of the Internet has reached a level of saturation and some traditional channels such as online travel agencies (OTAs) continue to dominate travel planning. While traditional means of Internet use for travel planning appears to be widespread across all customer segments, higher-order Internet uses (i.e., social media) are now prevalent among some segments, particularly among travelers of Generation Y. Also, there seems to be an important bifurcation in the traveler population in that the traditional online consumers remain unchanged with their pattern of use of online tools while sizable groups are adopting emergent information sources and transaction channels. This article details the particulars of these trends and offers managerial implications and future research directions.
DOI
https://doi.org/10.1016/j.jretconser.2014.08.005
Recommended Citation
Xiang, Z., Magnini, V. P., Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249. http://dx.doi.org/10.1016/j.jretconser.2014.08.005
Original Citation
Xiang, Z., Magnini, V. P., Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249. http://dx.doi.org/10.1016/j.jretconser.2014.08.005
