Event Title

PSYC 461 - The Influence of Online Reviews on Customers' Purchase Intentions

Project Category

Psychology

Presentation Type

Poster

Description

In this experiment, we examined four conditions which tested the effect of quality of reviews and order of presentation on overall liking of a product. Participants tasted an unlabeled soda and subsequently completed a Likert Scale questionnaire on their satisfaction with the product. Our hypothesis is that when shown positive online reviews prior to tasting the unlabeled soda, participants will be more influenced than any other condition. These results suggest that when looking to buy a product online, reviews do not have much of an impact.

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PSYC 461 - The Influence of Online Reviews on Customers' Purchase Intentions

In this experiment, we examined four conditions which tested the effect of quality of reviews and order of presentation on overall liking of a product. Participants tasted an unlabeled soda and subsequently completed a Likert Scale questionnaire on their satisfaction with the product. Our hypothesis is that when shown positive online reviews prior to tasting the unlabeled soda, participants will be more influenced than any other condition. These results suggest that when looking to buy a product online, reviews do not have much of an impact.