ECONOW is an awareness campaign with a mission dedicated to showing consumers that going green can be simple. We break down the steps to cut down on your personal impact into the 5 R's of zero waste. These include REFUSE, REDUCE, REUSE, RECYCLE, and ROT. The purpose of this is to provide an index of easy to find information explaining how to be more environmentally conscious in one's everyday life. The campaign is fully designed and branded by Micaela Shrauder. The overall mood for the brand is meant to appeal to its target audience by making going green trendy and stylish. From the natural tones to the retro inspiration, ECONOW leaves you feeling satisfied knowing you're doing what's right without giving up convenience and style.
Shrauder, Micaela, "ECONOW" (2021). Spring Showcase for Research and Creative Inquiry. 185.