Presenter Information

Longwood University

Start Date

19-4-2016 12:00 AM

End Date

19-4-2016 12:00 AM

Description

This semester, the Honors 202 class focused on Digital Citizen Leadership. Their final project involved assessing Longwood's various social media (Twitter, lnstagram, Facebook and website) in regards to message and audience. The following four groups conclusions are presented today.

Longwood University Website:
Mahelet Mamo,Christine Rindfleisch,Brandon Brinsfield

We chose to analyze the effects the Longwood University website has on drawing in both traffic from families of Longwood students, but also of prospective Lancers. The campus website does really well in using events such as the Vice Presidential Debate to draw in more traffic through the use of flattering imagery to the page and through an interactive Twitter feed students can use to talk about their favorite parts of Longwood life. However, because there are so many events on the calendars that aren't pictured as much, it does tend to make the website appear more bland. By reorganizing the events on the calendar in a more flattering way, it could help draw more traffic to the website and show students that the point of Longwood is to create a small, homebased environment that is meant to be comfortable for its students.

lnstagram:
By Emma Canfield, Addison Oliver, Kaelyn Jefferson

Our poster presentation discusses the intended and our perceived message of Longwood University's lnstagram account. In this inquiry we identify the account's apparent audience, authenticity, as well as its strengths and weaknesses. We con­ clude our analysis with suggestions for improving the lnstagram account.

Twitter:
By Binta Barry, Molly Kabis, Leonie Verstraete

After discussing various social media platforms throughout the semester, we ana­ lyzed Longwood's Twitter account and concluded that it does a very successful job of portraying the University and its story accurately. Factors that led us to this con­ clusion included the Twitters main message and audience, as well as its strengths and weaknesses, and frequency of activity.

Facebook:By Jenna Tomayko,Lindsey Sparrock, Sarina Hartman

Our project focuses on the message Longwood University arms to convey through their socia l media accounts and their Facebook page in particular Longwood strives to promote a close-knit learning environment with a focus on student life within the community. The Facebook page highlights a number of individual stories to display different social aspects of the community that targets a broad audience including faculty, staff, current students, alumni, and families.

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Apr 19th, 12:00 AM Apr 19th, 12:00 AM

Honors 202: Fundamentals of Citizen Leadership

This semester, the Honors 202 class focused on Digital Citizen Leadership. Their final project involved assessing Longwood's various social media (Twitter, lnstagram, Facebook and website) in regards to message and audience. The following four groups conclusions are presented today.

Longwood University Website:
Mahelet Mamo,Christine Rindfleisch,Brandon Brinsfield

We chose to analyze the effects the Longwood University website has on drawing in both traffic from families of Longwood students, but also of prospective Lancers. The campus website does really well in using events such as the Vice Presidential Debate to draw in more traffic through the use of flattering imagery to the page and through an interactive Twitter feed students can use to talk about their favorite parts of Longwood life. However, because there are so many events on the calendars that aren't pictured as much, it does tend to make the website appear more bland. By reorganizing the events on the calendar in a more flattering way, it could help draw more traffic to the website and show students that the point of Longwood is to create a small, homebased environment that is meant to be comfortable for its students.

lnstagram:
By Emma Canfield, Addison Oliver, Kaelyn Jefferson

Our poster presentation discusses the intended and our perceived message of Longwood University's lnstagram account. In this inquiry we identify the account's apparent audience, authenticity, as well as its strengths and weaknesses. We con­ clude our analysis with suggestions for improving the lnstagram account.

Twitter:
By Binta Barry, Molly Kabis, Leonie Verstraete

After discussing various social media platforms throughout the semester, we ana­ lyzed Longwood's Twitter account and concluded that it does a very successful job of portraying the University and its story accurately. Factors that led us to this con­ clusion included the Twitters main message and audience, as well as its strengths and weaknesses, and frequency of activity.

Facebook:By Jenna Tomayko,Lindsey Sparrock, Sarina Hartman

Our project focuses on the message Longwood University arms to convey through their socia l media accounts and their Facebook page in particular Longwood strives to promote a close-knit learning environment with a focus on student life within the community. The Facebook page highlights a number of individual stories to display different social aspects of the community that targets a broad audience including faculty, staff, current students, alumni, and families.